FUJIFILM X half Digital Camera (Charcoal Silver)

Recreating the idea of a half-frame film camera in digital form, the FUJIFILM X half is an especially sleek and portable point-and-shoot with a unique vertical 1" sensor design, fixed wide-angle prime lens, and several film-reminiscent shooting functions meant to replicate the enjoyment and decisiveness of shooting film.

Riffing on the half-frame concept from the film world, the X half features an appropriately sleek 1" sensor, which is vertically oriented, that produces 18MP 3:4 stills and videos. This sensor works alongside the Film Simulation modes to produce filmic and expressive images and is benefitted by a +/-3 EV exposure compensation dial and manual exposure control settings that are adjustable via the lens's aperture ring and from the rear touchscreen.

Meant to be especially compact and portable, the X half incorporates a handful of additional unique design elements to make it more fun to use, more akin to shooting film, and faster to operate for on-the-fly shooting.

While clearly paying homage to a film photography camera, this camera can also be used to record video that's perfectly formatted for sharing straight to social media, thanks to its vertical orientation and small file size. The unique sensor records 1080 x 1440 at 24 fps, there are dedicated slow-motion settings up to 200%, and there's a built-in stereo mic on top of the camera.

UPC: 074101212549